Cuera
Cuera is a lifestyle padel apparel brand, that focuses on aesthetics and comfort. Their roots lies in the emerging padel community.
My role at Cuera:
My role at Cuera was wide, my title was “E-commerce manager”, where i helped with their Shopify shop. I also helped with designing campaigns and creatives. Below you will find some of my work i did for Cuera.
I strive to bring consistency and recognition across all of their channels, both visually and verbally.
Paid ads - Father's day
While working at Cuera, i developed the creative content for their father’s day ad campagin. We targeted the father’s kid and spouse. Encouraing them to purchase a gift for him. The ad creatives had a focus on the functional aspect and different price ranges, to make sure everyone could afford a gift.
B2B - One pager
One of the documents I designed for Cuera was this company one pager, where I a company could purchase “The Ultimate Padel Experience”. So this was b2b related and my job was to stick to their visual identity and make it simple for companies to purchase this experience.
E-commerce - Bundles
One of my main tasks at Cuera, was designing and developing of bundles in their webshop. The idea was to present the products in an elegant way that showed the exact products you got, while showing you how much you save from multiple products.
I did the the technical work in Shopify, the design and pricing.
Email marketing
Later on in my journey at Cuera, they made me responsible for creating their email marketing. I developed the creatives for their email marketing and produced the content.
I got to understand automation and flows in the software Orrto.